Sefton Coast Wildlife

Viper's Bugloss

Echium vulgare

UK Green ListEasy to see📍 Ainsdale NNR
Season
Flowers June–September. Biennial.
Best time of day
Morning and afternoon for maximum insect activity on the plant
Sefton Coast
Locally common on open dune grassland at Ainsdale and Formby; numbers vary year to year
UK population
Locally common on sandy, calcareous soils in England

Overview

Viper's Bugloss is one of the showiest plants of the Sefton Coast dunes. Tall spires of intense blue-violet flowers cover the plant from June to September and attract an extraordinary variety of bees and hoverflies — on a sunny day in July, a good Bugloss patch will be buzzing. The red stamens contrast beautifully with the blue petals. A biennial, growing as a rosette in year one and flowering in year two.

At a Glance

OrderBoraginales
FamilyBoraginaceae
HabitatOpen dune grassland · Sandy disturbed ground · Dune edge
UK populationLocally common on sandy, calcareous soils in England
Sefton CoastLocally common on open dune grassland at Ainsdale and Formby; numbers vary year to year
ConservationUK Green List

Where to See It

Open sandy ground and dune grassland at Ainsdale and Formby. A spectacular insect plant.

Identification

Tall, to 90cm. Stiff, bristly, spotted stem. Brilliant blue-violet tubular flowers with red stamens. Rosette of rough leaves in first year.

Viewing & Photography Tips

Visit open dune grassland at Ainsdale in July. Covered in bees — great for insect photography too. The blue is visible from some distance.

Conservation Status

UK Green List

This species has a favourable conservation status in the UK and remains an important part of Sefton Coast biodiversity.

Frequently Asked Questions

Why is Viper's Bugloss so good for bees?

Viper's Bugloss is one of the top nectar-producing plants in Britain — research suggests it produces more nectar per flower than almost any other native plant. The tubular blue flowers are accessible to long-tongued bumblebees and other pollinators, and the extended flowering period from June to September makes it a vital resource for late-season insects on the Sefton dunes.

Related Species

Plan your visit to the Sefton Coast

Marshside RSPB, Formby pinewoods, Ainsdale NNR — practical guides to getting there, what to bring, and the best spots for each season.